ProductErdunCo-founderJune 1, 20264 min read
When you buy a TV at Best Buy on a Tuesday and the price drops $80 on Friday, you can ask Best Buy to refund the difference. This is called price protection, and it's been a standing policy at most major US retailers, hotel chains, and airlines for years.
Almost nobody uses it. The friction is the policy: you have to know the policy exists, remember what you paid, notice the price change inside the protection window, then write to customer service. By the time you'd be done with one claim, you'd have spent more in time than you'd recover.
ClaimIt is an AI agent that does all of that for you.
You connect your Gmail once with read-only OAuth. ClaimIt watches for purchase confirmations from 26 supported platforms across major retailers (Best Buy, Amazon, Target, Walmart, Costco, Home Depot, Lowe's, and more), hotel chains (Marriott, Hilton, Hyatt, IHG, Wyndham), and airlines (Delta, United, American, Southwest, JetBlue, Alaska). When a price drops inside the protection window, the agent drafts a claim and surfaces it for your approval.
Price protection isn't a conversation. It's a workflow with a clear goal (file a valid claim that gets approved) and a long tail of inputs: receipt formats, retailer-specific forms, time windows, eligibility rules. A chatbot would ask you to do that work. An agent does the work and reports back.
Behind the scenes, four sub-agents on Google Cloud's Agent Engine handle different stages: purchase identification, price monitoring, claim drafting, and outcome handling. We wrote about the architecture separately if you're curious.
ClaimIt doesn't store your passwords. It doesn't sell your purchase data. It doesn't browse the web in your name. And when a claim is unlikely to succeed, the agent tells you that instead of filing it.
We built ClaimIt because the existing services (Paribus, Earny, Capital One Shopping) either shut down or quietly stopped doing the hard part of automated claim filing. Price protection still exists as a consumer right; the tooling to actually use it just doesn't, anymore. We're rebuilding it.
Erdun
Co-founder
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